What Happened To Shasta Soda Company? The Rise And Fall Of A Soda Icon

Shasta Soda Company had a few ownership changes throughout its history. In the 1960s, Consolidated Foods (later known as Sara Lee) purchased the company and renamed it Shasta Beverages. In 1985, National Beverage Corp acquired Shasta and still owns it today. They also own the similar Faygo line of soft drinks.

So what happened to Shasta Soda Company? It continued to thrive under National Beverage Corp. While they still produce a range of classic sodas like Shasta Orange, they also expanded their product line to include a variety of other beverages, like energy drinks, sparkling water, and flavored teas. This strategy helped Shasta stay relevant in a competitive market.

National Beverage Corp continues to be committed to Shasta, ensuring that the brand remains a popular choice for consumers seeking a refreshing and affordable beverage option. They’ve focused on marketing Shasta as a fun and nostalgic brand, appealing to both younger generations and those who remember the classic Shasta flavors from their childhood. So, although Shasta has gone through a few changes over the years, it remains a well-known and beloved brand in the beverage industry.