How Rich Is Luka Doncic? A Look At His Net Worth And Endorsements

Luka Doncic is a very wealthy basketball player. As of January 2024, his net worth is estimated at $25 million. He’s become one of the most popular players in the NBA. His wealth comes from his NBA contract and endorsement deals.

But how did Luka Doncic become so wealthy? Let’s dive a little deeper. Luka Doncic signed a four-year, $164 million contract extension with the Dallas Mavericks in 2021. This contract made him one of the highest-paid players in the NBA. And, it is expected that his salary will continue to increase as he continues to perform at a high level. Doncic also has lucrative endorsement deals with brands like Nike, Adidas, Panini, Herbalife, Reebok, Sprite, Beats by Dre, EA Sports, and EA Mobile. These endorsements bring in a significant amount of money for him. His brand value is expected to rise as he continues to grow in popularity. Luka is a global icon with fans all over the world. As he continues to perform at a high level and build his brand, we can expect to see his wealth grow even more in the coming years.