How Did Blake Mycoskie Make His Money? The Toms Shoes Story

Right after college, Blake Mycoskie started a business called Mycoskie Media. This was an outdoor billboard company that mainly focused on marketing country music. It was a huge success! After just nine months, Clear Channel bought the company. This early success gave Blake the experience and financial resources he needed to start TOMS.

Mycoskie Media was a smart business move that allowed Blake to get his foot in the door of the business world. By creating a company that catered to the country music scene, he was able to tap into a lucrative market. The success of Mycoskie Media allowed him to gain valuable experience in entrepreneurship, marketing, and finance. These skills would later prove invaluable when he founded TOMS. He learned how to build a successful business from the ground up, which would be crucial to his future success.

Clear Channel was a major player in the outdoor advertising industry at the time. Their acquisition of Mycoskie Media demonstrated the company’s potential and Blake’s ability to build a successful venture. It also allowed him to gain valuable experience in the world of business deals and negotiations. This experience would be crucial to his future success in building TOMS, where he would need to negotiate deals with suppliers, partners, and investors. In short, Mycoskie Media was a key stepping stone in Blake Mycoskie’s journey to becoming a successful entrepreneur.